Since 1992, the ambition of L'OR has always been to offer its customers the best coffee in the world. In 2010, L'OR established itself internationally with the launch of L'OR Espresso, the first coffee capsule compatible with Nespresso® coffee machines.
For the launch of the new Nespresso machine-compatible capsules, the L'OR Espresso brand wanted to qualitatively expand its database of prospects and boost sales as soon as the product was launched.
Given the quality of L'OR Espresso capsules compared to the market's premium standard, sampling was an obvious way to trigger purchase intentions and convert capsule coffee users into brand afficionados. To try it is to adopt it!
Avent Media Group created and implemented an innovative couponing and sampling solution. The agency helped the brand define an offer adapted to its objectives and target the right prospects thanks to its qualified data.
The omnichannel mechanism had to be highly targeted, since it was aimed solely at owners of a pod coffee machine, thus optimizing the conversion potential of the sampling operation set up.
The launch of L'OR Espresso capsules and the sampling campaign were a great success. On one hand, the agency produced premium creations that conveyed the brand's universe, immersing prospects in a world of voluptuousness and encouraging them to give it a try.
What's more, beyond the creative performance, the business impact of this sampling operation was impressive more than 100,000 new prospects were recruited, of whom 97% declared their intention to buy L'OR Espresso capsules.
Avent Media Group was able to come up with a mechanic and a path that favored the customer experience. Thanks to precise targeting and well thought-out mechanics, we were sure to reach our core target directly. The satisfaction questionnaire gave us rapid feedback on the perception of our new products and, above all, enabled us to convert prospects into customers quickly and efficiently.
Digital-CRM Manager
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