challenges & solutions Test drive

Test drive / Acquisition & traffic / Local Marketing Platform

Mercedes

Highlighting new Mercedes models and generating test drives in car dealerships

' This first campaign was a real success throughout our network, and the visual quality of the mailing was commented on by our regional managers. In fact, the graphic creations added real value to the operations carried out, and Avent Media perfectly respected our positioning throughout the customer journey. We have received very positive feedback on the highly innovative user experience. In view of the excellent performance of these initial campaigns, we plan to pursue these acquisition campaigns as a common thread. '